The women is being shown as a sex object for the purpose of the advert as they have only used parts of her body rather than her face or whole of her body they have used the chest area up to the lips. This is used like a 'Male gaze' as men will be attracted to the way the women is being objectified in the advert because of the way she is holding the bottle in between her boobs in a sexual way. Also the colour connotations show the colour red which is suggested with passion and sexual themes which is why they have chosen this for her lip and nail colour.
Who do you think the target audience are?
The perfume will be aimed at men because this is who there audience is for the perfume and many of there similar ads are shown with women in a similar way such as a perfume bottle between a women's legs which also has sexual connotations towards men. This is used as a way to encourage men to buy the perfume through the usage of having women portrayed in this way as they think men will appeal to this more.
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