Personal Identity
This helps people who are not confident cooks gain confidence in cooking and helps them to think that they will be able to cook too.
Entertainment
People may watch Big Brother for entertainment purposes as there are different tasks which take place so viewers may find humour in this and the fact that celebrities have to live together in a house together.
Information
The news give people information about the weather and things which are going on in the world, this way people are able to use it as a way of gaining information about different things they may not know from watching other programs.
Social Interaction
The only was is essex is an example of social interaction as its a TV series which people will watch or may watch because their friends or family do as well so by watching it they will be able to use it in social situations to talk about.
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