This Girl Can
Advert (Campaign)

The women in the 'this girl can' video are of all shapes and sizes showing that the campaign wants everyone no matter what they look like to join sport. The video shows a girl running with a caption of "i jiggle therefore i am" which leaves the answer to the viewer and the mise en scene of the advert are all in natural environments of where women would be running. The girl who is running isn't stereotypically thin therefore it is showing to women that it is okay to run any shape and for any reason they want to. This shows that the women are being used to represent the different types of women in Britain; the camera close up of her legs is important as it shows that the women isn't afraid to run and that other women shouldn't be afraid of their insecurities either. Also the clothing used in these close up shows women in natural unbranded clothes which could suggest that there is not a certain type or price to put on fitness.

This shot shows a women close up and shows a more curvy figure to that the media is used to when showing sport or athletic women in adverts. The campaign is there to encourage women into sport by showing the fun and realistic expectations of what swimming or running is like for example. The close ups the campaign use don't show the women to have the "perfect" figure and it doesn't state that they are working towards the perfect figure either, this therefore shows to women that they should get into sport for fun or to make friends and socialise rather that to please the reasons many think sport is for.