Audience Theory 
Personal Identity 

This helps people who are not confident cooks gain confidence in cooking and helps them to think that they will be able to cook too.
Entertainment 

People may watch Big Brother for entertainment purposes as there are different tasks which take place so viewers may find humour in this and the fact that celebrities have to live together in a house together.

Information 

The news give people information about the weather and things which are going on in the world, this way people are able to use it as a way of gaining information about different things they may not know from watching other programs.

Social Interaction










The only was is essex is an example of social interaction as its a TV series which people will watch or may watch because their friends or family do as well so by watching it they will be able to use it in social situations to talk about.

Butterfly on a Wheel 

Shot Analysis

8:16- this is a shot reverse shot to show when Gerald butler is talking to another man to show the convosations and their emoutions. 

9:17- is a point of view which shows what the female character is looking at so the audience can gain the perspective of the character. 

10:28this is a close up which shows a characters emoutions and is mainly focused just on the face of the women who is the actor. 

12:13- shows the mise en scene to the audience as well as the two characters which is a mid shot of 

what is going on.

13.23- Cut in shot to show a particular part in detail to express emoution such as the hands together.

Tom Ford perfume advert 

How are women being represented? Why?
The women is being shown as a sex object for the purpose of the advert as they have only used parts of her body rather than her face or whole of her body they have used the chest area up to the lips. This is used like a 'Male gaze' as men will be attracted to the way the women is being objectified in the advert because of the way she is holding the bottle in between her boobs in a sexual way. Also the colour connotations show the colour red which is suggested with passion and sexual themes which is why they have chosen this for her lip and nail colour.
Who do you think the target audience are?
The perfume will be aimed at men because this is who there audience is for the perfume and many of there similar ads are shown with women in a similar way such as a perfume bottle between a women's legs which also has sexual connotations towards men. This is used as a way to encourage men to buy the perfume through the usage of having women portrayed in this way as they think men will appeal to this more.

This Girl Can
Advert (Campaign)

The women in the 'this girl can' video are of all shapes and sizes showing that the campaign wants everyone no matter what they look like to join sport. The video shows a girl running with a caption of "i jiggle therefore i am" which leaves the answer to the viewer and the mise en scene of the advert are all in natural environments of where women would be running. The girl who is running isn't stereotypically thin therefore it is showing to women that it is okay to run any shape and for any reason they want to. This shows that the women are being used to represent the different types of women in Britain; the camera close up of her legs is important as it shows that the women isn't afraid to run and that other women shouldn't be afraid of their insecurities either. Also the clothing used in these close up shows women in natural unbranded clothes which could suggest that there is not a certain type or price to put on fitness.

This shot shows a women close up and shows a more curvy figure to that the media is used to when showing sport or athletic women in adverts. The campaign is there to encourage women into sport by showing the fun and realistic expectations of what swimming or running is like for example. The close ups the campaign use don't show the women to have the "perfect" figure and it doesn't state that they are working towards the perfect figure either, this therefore shows to women that they should get into sport for fun or to make friends and socialise rather that to please the reasons many think sport is for.