Paper Towns Trailer
Target Audience? People who are interested/fans of Cara Delevingne, 15-30
Appeal? People who have read the book, people who had watched the fault in our stars
How do it attract the audience? Actors, Story line
How does it position the audience? Girls relate to the Cara character (cheated on), Boys ins school or college can relate to the boy in the trailer as they may like a girl who they are too shy to talk to
How would different audience respond? become intrigued by the love story set up
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