Examples

Examples

1. Newspaper - The Sun
2. TV Programme - The Only Way Is Essex
3. Advertising Poster - Diet Coke

Who is the target audience?

1. People who don't have a lot of disposable income families, 18-50 people interested in news more interested in gossip type news in comparison to the economy etc
2. 15-25 year olds who watch and enjoy reality TV
3. People who are eating healthily 16-30 typically women

USES/Gratification 

Reception theory 

Preferred
1.
2. Regular reality TV show viewers
3. People on diets who enjoy the drink
Oppositional
1. People who like factual news
2. People who don't like reality shows
3.
Negotiated
1.
2.
3.

Appeal to the audience?

1. Trivial headlines, Celeb stories
2.
3.