Examples

Examples

1. Newspaper - The Sun
2. TV Programme - The Only Way Is Essex
3. Advertising Poster - Diet Coke

Who is the target audience?

1. People who don't have a lot of disposable income families, 18-50 people interested in news more interested in gossip type news in comparison to the economy etc
2. 15-25 year olds who watch and enjoy reality TV
3. People who are eating healthily 16-30 typically women

USES/Gratification 

Reception theory 

Preferred
1.
2. Regular reality TV show viewers
3. People on diets who enjoy the drink
Oppositional
1. People who like factual news
2. People who don't like reality shows
3.
Negotiated
1.
2.
3.

Appeal to the audience?

1. Trivial headlines, Celeb stories
2.
3.

Run All Night Poster

Target? 16-30, Action - iconography gun, bandaged up hand, men behind Liam Neeson

Appeal? Liam Neeson fans, action films, setting

Attract? mainly boys who like action films, Liam Neeson typical character dad figure

Position? 4 men in front of a city scene - mystery, powerful men

Respond? Excited, Action, Intrigued

Paper Towns

Paper Towns Trailer 

Target Audience? People who are interested/fans of Cara Delevingne, 15-30 

Appeal? People who have read the book, people who had watched the fault in our stars 

How do it attract the audience? Actors, Story line 

How does it position the audience? Girls relate to the Cara character (cheated on), Boys ins school or college can relate to the boy in the trailer as they may like a girl who they are too shy to talk to 

How would different audience respond? become intrigued by the love story set up 

Media

Media quiz Improvements 

PIES 

P - personal  

I - information 

E - entertainment 

S- social integration 

Examples of Audience categories 

Age, Race, Gender, Hobbies 

Race and Ethnicity Representation

Race and Ethnicity Representation 

My Big Fat Gypsy Wedding 

Ethnicity in 'My Big Fat Gypsy Wedding' in shown in both negative as positive aspects as it shows that not all gypsies are the same however the majority of stuff it shows not many people would agree with it. The show shows gypsies fighting and picking up/dragging girls away at parties in which the girls have no choice in, this would not be accepted in many cultures of society.

This program portrays the people as dangerous as they get into fights with other families which therefore to the program viewers who don't usually see these people who feel as those this stereotype is right and that all gypsies are dangerous to approach or speak to. 

The Simpsons 

Apu is shown as a stereotypical indian man, he is shown to spend the majority of his time in the 'kwik-e-mart' where he works which is always open. However Apu has a wife and 8 children which people associate larger families which the indian culture or ethnicity.  He is shown to be friendly with all his customers. 

How are ethnic groups represented in the music industry?

How are ethnic groups represented in the music industry?

Nicki Minaj - Only ft Drake, Lil Wayne, Chris Brown

This represents black women in a positive way as Nicki Minaj is shows as a powerful women surrounded by three also powerful men. Also the angles show her in this video as many being dominant to the three other men and everyone in the video who are around her. This shows also that gender roles are not stereotypical in this video as they have been before, as she is shown as being in control of the men.

This video is showing a stereotypical black young man in the sense that he is in a poor looking home with not a lot of money but then later on in the video he is shown to be out with a large group of friends drinking.