Textual Analysis

Textual Analysis - Film Poster

Visual Codes - The film poster for 'the business of recovery' shows a tablet or pill to be filled with money. This could suggest that to be successful in business there are precautions you will need to take which could either make you ill so you will need to 'recover' or will make you end up taking drugs. They have also used a blue sky to suggest that people think business is all happy and doesn't have any bad or rainy days where things go wrong. 

Layout and Design - The layout of this poster is quite plain leaving a lot to the reader's imagination and interpretation to intrigue the reader. The colours of the pill used are red and white, white being a pure colour of angels however red is related to blood, love and even the devil so this could show that the film has a split side just like how the pill has split with the money falling. 

Language and mode of address- The title of the film poster shows the name in the 's' to be a dollar sign which suggested that a main element of business is the money that comes with it. This also suggest that the film is based in america because of the currency used for the film poster. 

Genre - I would say the genre of this would be documentary as their are no stars names in the film poster which would suggest that there isn't a star casting as that it has more of a serious feel.  

Analyse the Pride trailer

Analyse the Pride trailer

In the trailer for Pride they show establishing shots of scenery in Wales to represent their national identity. They use shots of mountains and fields which have become iconic to people who think of Wales.

Also when thinking of Wales national identity people associate it with small and close communities which are also shown in this trailer when they show a community hall filled with people from the area. 

The people in the community centre in this clip they show them in minimal makeup with traditional clothing on for that time period which is also associated with Wales and the people there as they aren't known for wearing alot of makeup. 

National and Regional Identity

"Cannabis factory uncovered in Bedworth"

This is showing the people of Bedworth in a negative light as the cannabis factory was uncovered there and isn't a positive story.
However this is showing the police force of the region in a positive way as they are uncovering crime in the area therefore they are working to make the area safer.

 Analysis of News story 
The language used shows that it is aimed at the working class as it shows off David Camerons policies. The use the term 'Grafter' which shows who they are targetting their news at as a higher class may not be familiar with this term.
The visual codes they have used show Cameron in a strong and assertive pose, this shows that the people

Examples

Examples

1. Newspaper - The Sun
2. TV Programme - The Only Way Is Essex
3. Advertising Poster - Diet Coke

Who is the target audience?

1. People who don't have a lot of disposable income families, 18-50 people interested in news more interested in gossip type news in comparison to the economy etc
2. 15-25 year olds who watch and enjoy reality TV
3. People who are eating healthily 16-30 typically women

USES/Gratification 

Reception theory 

Preferred
1.
2. Regular reality TV show viewers
3. People on diets who enjoy the drink
Oppositional
1. People who like factual news
2. People who don't like reality shows
3.
Negotiated
1.
2.
3.

Appeal to the audience?

1. Trivial headlines, Celeb stories
2.
3.

Run All Night Poster

Target? 16-30, Action - iconography gun, bandaged up hand, men behind Liam Neeson

Appeal? Liam Neeson fans, action films, setting

Attract? mainly boys who like action films, Liam Neeson typical character dad figure

Position? 4 men in front of a city scene - mystery, powerful men

Respond? Excited, Action, Intrigued

Paper Towns

Paper Towns Trailer 

Target Audience? People who are interested/fans of Cara Delevingne, 15-30 

Appeal? People who have read the book, people who had watched the fault in our stars 

How do it attract the audience? Actors, Story line 

How does it position the audience? Girls relate to the Cara character (cheated on), Boys ins school or college can relate to the boy in the trailer as they may like a girl who they are too shy to talk to 

How would different audience respond? become intrigued by the love story set up